Backed by behavioural science and 50,000+ funnel diagnostics
Backed by science and 50,000+ funnels
Backed by behavioural science and 50,000+ funnel diagnostics
WIN THE 3.7-SECOND FIGHT FOR SURVIVAL
Everything you build online lives or dies in the first 3.7 seconds.
Not because of your design. Not because of your offer.
Because of the emotional brain that deletes you before you even load.
Understand that moment — and the rest becomes predictable.
“Neuroscience shows the emotional brain makes keep-or-delete decisions in under 4 seconds.”
“Went from 41% bounce rate → 17% in one week.”
THE REAL PROBLEM
THE REAL PROBLEM
THE REAL PROBLEM
FUNNELS DON’T FAIL BY ACCIDENT — THEY FAIL BY DESIGN
Most marketers don’t lose because they’re lazy.
They lose because they’re fighting the emotional brain with logic, aesthetics, or guesswork.
But the emotional brain always wins.
Ever had a gorgeous landing page still bounce at 87%?
That’s not design failing — that’s the emotional brain deleting you.
YOU BUILD FOR LOGIC, BUT THE BRAIN BUYS ON INSTINCT
You obsess over headlines, colours, layouts, split-tests… Meanwhile, the emotional brain decides in under 4 seconds whether you’re a threat, a waste of time, or worth a click. I once audited a ‘perfectly logical’ landing page that scored 97/100 on design tools — but bounced 84% of cold traffic because it failed the emotional test instantly.
YOU BUILD FOR LOGIC, BUT THE BRAIN BUYS ON INSTINCT
You obsess over headlines, colours, layouts, split-tests… Meanwhile, the emotional brain decides in under 4 seconds whether you’re a threat, a waste of time, or worth a click. I once audited a ‘perfectly logical’ landing page that scored 97/100 on design tools — but bounced 84% of cold traffic because it failed the emotional test instantly.
YOU BUILD FOR LOGIC, BUT THE BRAIN BUYS ON INSTINCT
You obsess over headlines, colours, layouts, split-tests… Meanwhile, the emotional brain decides in under 4 seconds whether you’re a threat, a waste of time, or worth a click. I once audited a ‘perfectly logical’ landing page that scored 97/100 on design tools — but bounced 84% of cold traffic because it failed the emotional test instantly.
YOU CAN’T FIX WHAT YOU CAN’T SEE
You look at dashboards. Click-through rates. Bounce metrics. But none of those numbers tell you what happened inside the buyer’s mind. You’re tracking numbers, but the brain doesn’t leave analytics — it leaves clues you’re not trained to read. One founder spent three months split-testing colours and layouts… only to discover the real leak was a single sentence triggering subconscious distrust.
YOU CAN’T FIX WHAT YOU CAN’T SEE
You look at dashboards. Click-through rates. Bounce metrics. But none of those numbers tell you what happened inside the buyer’s mind. You’re tracking numbers, but the brain doesn’t leave analytics — it leaves clues you’re not trained to read. One founder spent three months split-testing colours and layouts… only to discover the real leak was a single sentence triggering subconscious distrust.
YOU CAN’T FIX WHAT YOU CAN’T SEE
You look at dashboards. Click-through rates. Bounce metrics. But none of those numbers tell you what happened inside the buyer’s mind. You’re tracking numbers, but the brain doesn’t leave analytics — it leaves clues you’re not trained to read. One founder spent three months split-testing colours and layouts… only to discover the real leak was a single sentence triggering subconscious distrust.
YOUR FUNNEL TRIES TO SELL BEFORE IT SHAPES BEHAVIOUR
People don’t jump from “cold” to “buy now.” They move through psychological states: safety, meaning, certainty. If your funnel doesn’t guide those states, behaviour collapses — and the sale dies quietly. A SaaS client pushed demos to cold traffic and couldn’t understand the 91% bounce rate — until we swapped the pitch for a curiosity hook and signups tripled.
YOUR FUNNEL TRIES TO SELL BEFORE IT SHAPES BEHAVIOUR
People don’t jump from “cold” to “buy now.” They move through psychological states: safety, meaning, certainty. If your funnel doesn’t guide those states, behaviour collapses — and the sale dies quietly. A SaaS client pushed demos to cold traffic and couldn’t understand the 91% bounce rate — until we swapped the pitch for a curiosity hook and signups tripled.
YOUR FUNNEL TRIES TO SELL BEFORE IT SHAPES BEHAVIOUR
People don’t jump from “cold” to “buy now.” They move through psychological states: safety, meaning, certainty. If your funnel doesn’t guide those states, behaviour collapses — and the sale dies quietly. A SaaS client pushed demos to cold traffic and couldn’t understand the 91% bounce rate — until we swapped the pitch for a curiosity hook and signups tripled.
Benefits
Benefits
Benefits
EVERYTHING IS BUILT TO HELP YOU CONVERT BETTER
From decoding the emotional brain to shaping behaviour and triggering action, the playbook gives you a system that makes conversions predictable instead of chaotic.
Proven across SaaS, E-commerce, coaching, agencies, and DTC.
tested on 50,000+ funnels - not theory
Map the buyer’s emotional journey, shape their behaviour step-by-step, and remove every hidden barrier that kills conversions.
tested on 50,000+ funnels - not theory
Map the buyer’s emotional journey, shape their behaviour step-by-step, and remove every hidden barrier that kills conversions.
tested on 50,000+ funnels - not theory
Map the buyer’s emotional journey, shape their behaviour step-by-step, and remove every hidden barrier that kills conversions.
the psychological cues your visitors reveal in the first 4 seconds
Learn the invisible psychological cues your visitors respond to long before they read, scroll, or click.
the psychological cues your visitors reveal in the first 4 seconds
Learn the invisible psychological cues your visitors respond to long before they read, scroll, or click.
the psychological cues your visitors reveal in the first 4 seconds
Learn the invisible psychological cues your visitors respond to long before they read, scroll, or click.
BUILD FUNNELS THAT GUIDE BEHAVIOUR
Design your pages using behavioural models, attention laws, and the Brain → Behaviour → Action chain that top operators use.
BUILD FUNNELS THAT GUIDE BEHAVIOUR
Design your pages using behavioural models, attention laws, and the Brain → Behaviour → Action chain that top operators use.
BUILD FUNNELS THAT GUIDE BEHAVIOUR
Design your pages using behavioural models, attention laws, and the Brain → Behaviour → Action chain that top operators use.
FAST EXECUTION, NO GUESSWORK
Frameworks, checklists, and templates keep you moving quickly — without guessing, doubting, or relying on “inspiration.”
FAST EXECUTION, NO GUESSWORK
Frameworks, checklists, and templates keep you moving quickly — without guessing, doubting, or relying on “inspiration.”
FAST EXECUTION, NO GUESSWORK
Frameworks, checklists, and templates keep you moving quickly — without guessing, doubting, or relying on “inspiration.”
KNOW EXACTLY HOW YOUR VISITORS THINK
Replace assumptions with clarity. Understand their fears, desires, objections, and emotional triggers in every stage of the funnel.
KNOW EXACTLY HOW YOUR VISITORS THINK
Replace assumptions with clarity. Understand their fears, desires, objections, and emotional triggers in every stage of the funnel.
KNOW EXACTLY HOW YOUR VISITORS THINK
Replace assumptions with clarity. Understand their fears, desires, objections, and emotional triggers in every stage of the funnel.
CONVERSIONS THAT SCALE CLEANLY
When your system is built on psychology — not hacks — scale becomes linear, predictable, and far more profitable.
CONVERSIONS THAT SCALE CLEANLY
When your system is built on psychology — not hacks — scale becomes linear, predictable, and far more profitable.
CONVERSIONS THAT SCALE CLEANLY
When your system is built on psychology — not hacks — scale becomes linear, predictable, and far more profitable.
THE LAWS BEHIND THE SYSTEM
THE LAWS BEHIND THE SYSTEM
THE LAWS BEHIND THE SYSTEM
THE 3.7-SECOND FUNNEL FORMULA
THE 3.7-SECOND FUNNEL FORMULA
A behaviour-driven architecture that rewires how your funnel captures attention, shapes behaviour, and triggers action.
Precise. Predictable. Built for scale.
A behaviour-driven architecture that rewires how your funnel captures attention, shapes behaviour, and triggers action. Precise. Predictable. Built for scale.
CAPTURE ATTENTION BEFORE YOU'RE DELETED
CAPTURE ATTENTION BEFORE YOU'RE DELETED
The emotional brain filters you in milliseconds. Win the first 3.7 seconds using relevance, salience, tension, and cognitive ease — the four levers that keep you alive long enough to be understood.
If your first line feels confusing or risky, cold visitors hit ‘back’ before your page even finishes loading.
Across 50,000+ funnel tests, the first step is where 78% of traffic is lost.
The emotional brain filters you in milliseconds. Win the first 3.7 seconds using relevance, salience, tension, and cognitive ease — the four levers that keep you alive long enough to be understood.
If your first line feels confusing or risky, cold visitors hit ‘back’ before your page even finishes loading.
Across 50,000+ funnel tests, the first step is where 78% of traffic is lost.
SHAPE THE STATE BEFORE YOU SELL THE OFFER
SHAPE THE STATE BEFORE YOU SELL THE OFFER
Visitors don’t jump from “cold” to “yes.”
They shift through micro-states: clarity, curiosity, meaning, trust.
Guide those transitions intentionally and behaviour becomes predictable.
“In over 50,000 funnel audits, 92% of failing pages break one of these 3 checks.” Behaviour doesn't lie.
Visitors don’t jump from “cold” to “yes.”
They shift through micro-states: clarity, curiosity, meaning, trust.
Guide those transitions intentionally and behaviour becomes predictable.
“In over 50,000 funnel audits, 92% of failing pages break one of these 3 checks.” Behaviour doesn't lie.
TRIGGER THE MOMENT DECISION BECOMES INEVITABLE
TRIGGER THE MOMENT DECISION BECOMES INEVITABLE
Once belief, desire, and certainty align, action becomes the path of least resistance. Your CTA stops being a request and becomes the obvious next step.
“Now let’s break down how each part of your page gets judged by the emotional brain — line by line, scroll by scroll.”
Once belief, desire, and certainty align, action becomes the path of least resistance. Your CTA stops being a request and becomes the obvious next step.
“Now let’s break down how each part of your page gets judged by the emotional brain — line by line, scroll by scroll.”
REAL MARKETERS. REAL FOUNDERS. REAL RESULTS.
REAL MARKETERS. REAL FOUNDERS. REAL RESULTS.
REAL MARKETERS. REAL FOUNDERS. REAL RESULTS.
THE PLAYBOOK THAT FIXES WHAT YOU COULDN’T EXPLAIN — UNTIL NOW
Every review below comes from someone who thought their funnel problem was “traffic,” “design,” or “the offer.” They discovered it was the 3.7-second decision engine all along.
These aren’t influencers. These are operators whose funnels were failing for reasons they couldn’t see — until they used the system.
I rebuilt just the first 10 seconds of my funnel using the Brain → Behaviour → Action system. Conversions tripled. I finally understand why people bounce or why they move forward.
— Jason R., Founder, SaaS
I always felt something was missing — like the visuals didn’t matter if the message didn’t hit the primitive brain first. This book gave me a mental model I use daily with clients.
— Elena B., Brand Designer
No extra traffic, no new offer. Just clarity, relevance, and salience. The Attention Gate concept alone was worth 100× the price.
— Marco F., Ecommerce Operator
The Strike System inside the book helped me patch psychological leaks I didn’t even know existed. My CPA dropped by 41% in one week.
— Kevin M., Performance Marketer
This isn’t a marketing book. It’s a behaviour manual. Once you see the brain’s sequence, you can’t unsee it. Every page I build now feels intentional instead of guesswork.
— Laura C., Copywriter
The shared terminology — Attention Gate, Motivation Delta, Credibility Score — changed how we work. We can diagnose a broken page in minutes.
— Maria S., Growth Lead
I rebuilt just the first 10 seconds of my funnel using the Brain → Behaviour → Action system. Conversions tripled. I finally understand why people bounce or why they move forward.
— Jason R., Founder, SaaS
I always felt something was missing — like the visuals didn’t matter if the message didn’t hit the primitive brain first. This book gave me a mental model I use daily with clients.
— Elena B., Brand Designer
No extra traffic, no new offer. Just clarity, relevance, and salience. The Attention Gate concept alone was worth 100× the price.
— Marco F., Ecommerce Operator
The Strike System inside the book helped me patch psychological leaks I didn’t even know existed. My CPA dropped by 41% in one week.
— Kevin M., Performance Marketer
This isn’t a marketing book. It’s a behaviour manual. Once you see the brain’s sequence, you can’t unsee it. Every page I build now feels intentional instead of guesswork.
— Laura C., Copywriter
The shared terminology — Attention Gate, Motivation Delta, Credibility Score — changed how we work. We can diagnose a broken page in minutes.
— Maria S., Growth Lead
I rebuilt just the first 10 seconds of my funnel using the Brain → Behaviour → Action system. Conversions tripled. I finally understand why people bounce or why they move forward.
— Jason R., Founder, SaaS
I always felt something was missing — like the visuals didn’t matter if the message didn’t hit the primitive brain first. This book gave me a mental model I use daily with clients.
— Elena B., Brand Designer
No extra traffic, no new offer. Just clarity, relevance, and salience. The Attention Gate concept alone was worth 100× the price.
— Marco F., Ecommerce Operator
The Strike System inside the book helped me patch psychological leaks I didn’t even know existed. My CPA dropped by 41% in one week.
— Kevin M., Performance Marketer
This isn’t a marketing book. It’s a behaviour manual. Once you see the brain’s sequence, you can’t unsee it. Every page I build now feels intentional instead of guesswork.
— Laura C., Copywriter
The shared terminology — Attention Gate, Motivation Delta, Credibility Score — changed how we work. We can diagnose a broken page in minutes.
— Maria S., Growth Lead
I rebuilt just the first 10 seconds of my funnel using the Brain → Behaviour → Action system. Conversions tripled. I finally understand why people bounce or why they move forward.
— Jason R., Founder, SaaS
I always felt something was missing — like the visuals didn’t matter if the message didn’t hit the primitive brain first. This book gave me a mental model I use daily with clients.
— Elena B., Brand Designer
No extra traffic, no new offer. Just clarity, relevance, and salience. The Attention Gate concept alone was worth 100× the price.
— Marco F., Ecommerce Operator
The Strike System inside the book helped me patch psychological leaks I didn’t even know existed. My CPA dropped by 41% in one week.
— Kevin M., Performance Marketer
This isn’t a marketing book. It’s a behaviour manual. Once you see the brain’s sequence, you can’t unsee it. Every page I build now feels intentional instead of guesswork.
— Laura C., Copywriter
The shared terminology — Attention Gate, Motivation Delta, Credibility Score — changed how we work. We can diagnose a broken page in minutes.
— Maria S., Growth Lead
I rebuilt just the first 10 seconds of my funnel using the Brain → Behaviour → Action system. Conversions tripled. I finally understand why people bounce or why they move forward.
— Jason R., Founder, SaaS
I always felt something was missing — like the visuals didn’t matter if the message didn’t hit the primitive brain first. This book gave me a mental model I use daily with clients.
— Elena B., Brand Designer
No extra traffic, no new offer. Just clarity, relevance, and salience. The Attention Gate concept alone was worth 100× the price.
— Marco F., Ecommerce Operator
The Strike System inside the book helped me patch psychological leaks I didn’t even know existed. My CPA dropped by 41% in one week.
— Kevin M., Performance Marketer
This isn’t a marketing book. It’s a behaviour manual. Once you see the brain’s sequence, you can’t unsee it. Every page I build now feels intentional instead of guesswork.
— Laura C., Copywriter
The shared terminology — Attention Gate, Motivation Delta, Credibility Score — changed how we work. We can diagnose a broken page in minutes.
— Maria S., Growth Lead
I rebuilt just the first 10 seconds of my funnel using the Brain → Behaviour → Action system. Conversions tripled. I finally understand why people bounce or why they move forward.
— Jason R., Founder, SaaS
I always felt something was missing — like the visuals didn’t matter if the message didn’t hit the primitive brain first. This book gave me a mental model I use daily with clients.
— Elena B., Brand Designer
No extra traffic, no new offer. Just clarity, relevance, and salience. The Attention Gate concept alone was worth 100× the price.
— Marco F., Ecommerce Operator
The Strike System inside the book helped me patch psychological leaks I didn’t even know existed. My CPA dropped by 41% in one week.
— Kevin M., Performance Marketer
This isn’t a marketing book. It’s a behaviour manual. Once you see the brain’s sequence, you can’t unsee it. Every page I build now feels intentional instead of guesswork.
— Laura C., Copywriter
The shared terminology — Attention Gate, Motivation Delta, Credibility Score — changed how we work. We can diagnose a broken page in minutes.
— Maria S., Growth Lead
REAL MARKETERS. REAL FOUNDERS. REAL RESULTS.
Top 2,000 Bestseller in Success Books
REAL MARKETERS. REAL FOUNDERS. REAL RESULTS.
Top 2,000 Bestseller in Success
THE 3.7-SECOND DECISION BEGINS NOW
THE 3.7-SECOND DECISION BEGINS NOW
THE 3.7-SECOND DECISION BEGINS NOW
IF YOUR FUNNEL FAILS IN THE FIRST 3.7 SECONDS… NOTHING ELSE MATTERS
You've seen what’s happening inside your visitor’s brain. You’ve seen why funnels fail. You’ve seen how behaviour forms before logic wakes up. You’ve seen the system. You’ve seen the proof.
Now comes the real question — the one every marketer eventually faces:
Will you keep guessing… or start engineering behaviour on purpose?
This next decision determines whether you’ll keep losing clicks you never understood… or finally build pages that convert because they’re built for the brain that actually decides.
THE DEFAULT FUTURE
Keep Guessing and hope the next split test is the lucky one.
Body bullets:
Keep patching funnels with random tweaks and YouTube tips.
Keep losing clicks in the first 3.7 seconds without knowing why.
Keep buying more traffic instead of fixing the page that leaks it.
Keep telling yourself "it is just the market" when the brain says otherwise.
If nothing changes, nothing changes.
THE DEFAULT FUTURE
Keep Guessing and hope the next split test is the lucky one.
Body bullets:
Keep patching funnels with random tweaks and YouTube tips.
Keep losing clicks in the first 3.7 seconds without knowing why.
Keep buying more traffic instead of fixing the page that leaks it.
Keep telling yourself "it is just the market" when the brain says otherwise.
If nothing changes, nothing changes.
THE DEFAULT FUTURE
Keep Guessing and hope the next split test is the lucky one.
Body bullets:
Keep patching funnels with random tweaks and YouTube tips.
Keep losing clicks in the first 3.7 seconds without knowing why.
Keep buying more traffic instead of fixing the page that leaks it.
Keep telling yourself "it is just the market" when the brain says otherwise.
If nothing changes, nothing changes.
Transformation at No Cost
Start building the skills before you invest (free for Amazon Account holders).
Body bullets:
Get the core Brain → Behaviour → Action tools instantly.
Use the 3.7-Second Checklist to fix your funnel today.
Learn the essential psychological triggers top marketers rely on.
Build confidence and momentum — no waiting, no stalling.
Start strong now, free of charge.
Transformation at No Cost
Start building the skills before you invest (free for Amazon Account holders).
Body bullets:
Get the core Brain → Behaviour → Action tools instantly.
Use the 3.7-Second Checklist to fix your funnel today.
Learn the essential psychological triggers top marketers rely on.
Build confidence and momentum — no waiting, no stalling.
Start strong now, free of charge.
Transformation at No Cost
Start building the skills before you invest (free for Amazon Account holders).
Body bullets:
Get the core Brain → Behaviour → Action tools instantly.
Use the 3.7-Second Checklist to fix your funnel today.
Learn the essential psychological triggers top marketers rely on.
Build confidence and momentum — no waiting, no stalling.
Start strong now, free of charge.
ELITE IMPACT
Invest in the Book. Invest in Someone’s Future and Your own Evolution.
Body bullets:
See exactly why your funnel loses or wins.
Use Brain → Behaviour → Action system convert predictably.
10% donated directly to families in need in Uzbekistan.
Turn every visitor into a controlled decision sequence instead of a random chance.
One book. One system. A permanent upgrade to how you build and scale funnels.
ELITE IMPACT
Invest in the Book. Invest in Someone’s Future and Your own Evolution.
Body bullets:
See exactly why your funnel loses or wins.
Use Brain → Behaviour → Action system convert predictably.
10% donated directly to families in need in Uzbekistan.
Turn every visitor into a controlled decision sequence instead of a random chance.
One book. One system. A permanent upgrade to how you build and scale funnels.
ELITE IMPACT
Invest in the Book. Invest in Someone’s Future and Your own Evolution.
Body bullets:
See exactly why your funnel loses or wins.
Use Brain → Behaviour → Action system convert predictably.
10% donated directly to families in need in Uzbekistan.
Turn every visitor into a controlled decision sequence instead of a random chance.
One book. One system. A permanent upgrade to how you build and scale funnels.
FAQ
FAQ
FAQ
CLEAR ANSWERS. NO GUESSWORK
You don't need to be marketing expert to use this book. The playbook is built on human behaviour, not marketing jargon. If you understand people or not, you can use this system — immediately.
Is the “free” option really free?
Why is 10% donated for the paid option?
What if I don’t like the book?
Is this beginner-friendly?
What makes this different from other marketing books?
Is this just theory or can I actually implement it?
Is the “free” option really free?
Why is 10% donated for the paid option?
What if I don’t like the book?
Is this beginner-friendly?
What makes this different from other marketing books?
Is this just theory or can I actually implement it?
Is the “free” option really free?
Why is 10% donated for the paid option?
What if I don’t like the book?
Is this beginner-friendly?
What makes this different from other marketing books?
Is this just theory or can I actually implement it?
THE FINAL QUESTION
THE FINAL QUESTION
THE FINAL QUESTION
IF YOU CAN SEE THE BRAIN… YOU CAN CONTROL THE BEHAVIOUR
IF YOU CAN SEE THE BRAIN… YOU CAN CONTROL THE BEHAVIOUR
You’ve felt it already — the shift.
Not because you’ve read the book… but because now you finally understand the part marketing never taught you:
Your funnel lives or dies in the first 3.7 seconds — inside a brain that decides before logic wakes up.
And once you see that, something changes.
You stop blaming traffic, stop guessing, hoping the next headline “finally works.”. One decision changes that forever.
Once you understand the brain…
you control the behaviour.
And once you control the behaviour…
your funnels become predictable.
This is the moment.
Choose with intention.
And that knowledge is hard to unsee.
You’ve felt it already — the shift.
Not because you’ve read the book… but because now you finally understand the part marketing never taught you:
Your funnel lives or dies in the first 3.7 seconds — inside a brain that decides before logic wakes up.
And once you see that, something changes.
You stop blaming traffic, stop guessing, hoping the next headline “finally works.”. One decision changes that forever.
Once you understand the brain…
you control the behaviour.
And once you control the behaviour…
your funnels become predictable.
This is the moment.
Choose with intention.
And that knowledge is hard to unsee.